This year HBO chose THE ELECTRIC FACTORY to work in different tech projects. Among these the QUICK RACE APP was launched in ARGENTINA in APRIL and will be used to activate every event where the BRAND is present in LATIN AMERICA. We are also working together from HBO´s main headquarters in Miami to include technology and innovation in the different launches of HBO´s series.
The team is currently working on a large technological project for one of the leading global IT companies. This project poses a great challenge connectivity-wise between software and hardware, through the use of RFID technology.
Our very own CEO, ANDRÉS GUARINO travelled to NEW YORK for 3 days to share a meeting between every Director of the SODA constituting companies, where industry benchmarks, learnings and the experiences of colleagues leading the main innovation/technology companies of the world were shared.