Global innovation group The Electric Factory has showcased its ingenuity and proved its stature among the world’s top tech giants by garnering the 2018 SXSW Interactive Award in the Innovation in Connecting People category for its product, “Read to Me”. Beating out such notable contenders as Microsoft’s Hands-Free Music Project for the SXSW prize, “Read to Me” revamps the time-old tradition of bedtime storytelling by leveraging a unique, Internet of Things approach to Augmented Reality.
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ANTEL, telecommunications leading company in URUGUAY, chose us to incorporate technology to their stores in order to best understand the visiting clients and their behaviour. Our aim is that with that data and its posterior processing ANTEL can improve customer service and overall service quality. In order to obtain such objective we incorporated cameras that through AI technology can count the amount of people in the store, incorporate demographic data such as: sex, age average, mood, waiting time in certain areas, etc. This raw data combined with a customer software allows us to know, ever since a client enters the store, the attention and service he/she is being offered and the existing potentialities in order to improve customer service. The project is currently being implemented as a pilot plan in one store in order to later scale its implementation throughout the country.
The prestigious professional service consultancy PWC NORTH AMERICA chose us to create a great institutional project soon to be launched at a global scale. It is the second international project we create together, requiring over 5 shooting days, 40 main actors, 100 extras and a platform that took over three months´ development.