WHAT WE DODIGITAL PRODUCTION
Physical InstallationVending MachineTrade
We partnered with Coty Global to bring to life the first ever nail polish vending machine that allowed users to live test the product on their nails. The machine’s purpose was to be the main attraction in Sally Hansen’s event in Soho, New York, to help promote their new ManiMatch mobile application.
We participated in the process from the beginning creating concepts and proposing ideas on how to execute the project, once we kicked the project off we work through design of the physical aspect of the machine, UX design, software development, contents production, creation of the actual machine and integration of all the different components, as well as on location installation and support during the event.
By following a few simple steps the user could have the machine detect his/her skin tone, based on that input it would suggest a shade and instantly show it live on the user’s nails. If the user wanted he/she could try different colors until the perfect match was found. In order to get a “free” product sample the user was prompted to share an image on social networks as a payment method.