December 28, 2020

Coca-Cola - The Impossible Photo

In the strangest of all years, everything seemed to indicate that we would have to give up one of Christmas classics: taking a photo with Santa. However, Coca-Cola was determined to solve this issue and challenged us to come up with a solution. 

We developed The Impossible Photo, an interactive experience that enabled users to recreate this magical moment and share with others. 

We created Coca-Cola's Santa Claus entirely in CGI and modeled a variety of characters so that each user could choose who best represented them in the picture. We also created a series of iconic Christmas scenes to bring the magic even further. 

In addition, we also created an Augmented Reality experience, so that the photo with Santa could also be recreated in our home or wherever we wanted.

In this very special year, the photo that seemed impossible was made possible by Coca Cola

Visit https://navidad-cocacola.com/

July 20, 2020

Reel - AR Filters 2020

Here's our latest Social AR reel. Over 150 effects delivered and so much more to come!
Check our latest reel of Spark AR filters for Instagram, Messenger and Facebook.
Go to https://www.theelectricfactory.com/arfilters/ to learn more about this tech.

May 13, 2020

AR experiences for Messenger Rooms.

Over the past months, we've been collaborating with Facebook to create a variety of AR Filters for Messenger and AR experiences for Messenger Rooms. Being part of such an amazing project that impacts hundreds of millions of users around the world fills us with pride and joy! Kudos to the AR Team at The Electric Factory that keeps on rocking it!

March 30, 2020

Our HY Project in SpringWise as Innovation that Matters.

The HY Project aims to make electric vehicles safer for pedestrians while also aiding the environment

Engineers at The Electric Factory and Toyota Uruguay founded a project aiming to make electric vehicles safer for pedestrians while aiding the environment at the same time. The HY Project involves a device that attaches to an electric vehicle and emits a specific sound frequency, which stimulates plant growth and can be heard by nearby pedestrians


March 30, 2020

Our Hackathon delivered an app to help fight the Covid 19.

We believe #creativity is futures-proof. That's why we work to develop and nurture it.

We believe the "Electric People" is the heart of our society's industries and engine of change. Thus, all our activities are aimed at enhancing the characteristics that make up this profile.

They are "life-hackers", wanting to bring about a change in the world and encouraged to try. And to this, we inspire them in our programs.

With great pride, we tell you that after a 48-hour #hackathon, a group of students from The Electric Academy led by two teachers of our team, created an #app to help fight the #coronavirus.

You can learn more at https://bit.ly/33N2jx4

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