June 17, 2019
Spark AR Sessions for advertising agencies in New York.
Our AR experts went on the road with Facebook as part of their first Spark AR Creators Sessions for advertising agencies in New York. Juan Ciapessoni, our CCO, participated as one of the speakers and talked about the challenges of creating for AR.
June 11, 2019
Here's our latest reel of AR filters
Over 100 effects delivered and so much more to come! Here's our latest reel of AR filters for Instagram and Facebook's Spark AR platform. Go to https://www.theelectricfactory.com/arfilters/ to know more about this tech
May 29, 2019
We Won Best Product Design
We are very happy that we won in these specific categories in a very special city for us, New York!!
May 12, 2019
We created and launched the ABSOLUT Vodka new campaign
After working for several months between London and New York, we created and launched together with BBH Global the Absolut Vodka campaign for the General Market of the USA.
To help bring the AbsolutPlanet vision to life, Absolut launched a digital hub that features live data and analysis of what the Earth is ‘saying,’ including dynamic facts about the environment (like waste pollution and recycling) and conversations from our communities (such as equality, acceptance and fighting for LGBTQ rights).
After Absolut listens to the Earth, the brand learns, takes action and celebrates the actions to inspire more impact. To kick-off Planet Earth’s Favorite Vodka, Absolut focused on Los Angeles and New York City to listen and learn about the waste issues impacting our country’s coasts, before focusing action around two important areas – waste pollution in L.A. and recycling in N.Y.C.
May 1, 2019
F8 - Facebook annual developer conference
Once again we were invited to F8, Facebook's annual developers conference. Over the last couple of days we got the chance to gather with friends, clients and partners, as well as learn all about Facebook's new projects and their impact on social interactions. Facebook has long ceased to be a social network to become the world's largest communications and entertainment platform. We are really excited for everything that is coming!