November 13, 2018

Informative, empowering and fun.

Check the latest AUGMENTED REALITY project that we developed for SECRET CODE, an empowering picture book and coding game that inspires the next generation of STEAM leaders. Rox’s Secret Code makes engineers cooler than princesses. The exciting story introduces kids to coding and robotics, and the AR coding game brings a robot to life on the cover of the book. Enjoy :)

November 12, 2018

We won FWA of the Day

We are thrilled to be the FWA of the day with our latest project for Chivas Regal.

November 2, 2018

We did it again

We just made history bringing to Uruguay the first ever Product Design award and Innovation Finalist at  OJO DE IBEROAMERICA. We were also named the best Independent Agency of Uruguay and the second year in a row we won Best Idea of Uruguay & we are one of the 10 best Independent companies in Latam

October 14, 2018

Interactive Installation for AKQA & IBM

We partnered with AKQA to create a set of interactive shelves at the IBM Watson IoT Center located in the Highlight Towers in Munich.  The installation is part of a bigger effort by IBM to showcase capabilities to their clients.  Each object represents one of their clients. 
When an object is picked up, a case study video plays behind it. 
The project involved prototyping a custom solution, designing objects, full production and installation.

View case : https://www.theelectricfactory.com/cases/ibm-exploratoriums

October 8, 2018

New York and Boston tour

Last week Gaby and Andy were in New York and Boston. Invited by the Uruguayan Technology Chamber, they met with different companies and institutes such as MIT, HARVARD, IBM, BOSTON DYNAMICS, MEDIA LABS, among other organizations to open new roads for URUGUAY in the United States

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