Andrés Guarino was interviewed by the business magazine IEEM. In his interview ANDRÉS emphasized the importance of innovating, boldly remarking that: WHEN THE BUSINESS MODEL CONDITIONS THE CAPABILITY TO INNOVATE YOU BECOME A SLAVE OF YOUR STRUCTURE.
The American agency ALMA, chose us to develop a very interesting project in view of the Rusia 2018 World Cup. Truth be told, in that region the matches are played during the morning, at a time where everyone is working. It is no news that not every job is cool, and in many cases watching the matches is unfeasible, therefore SPRINT helped fans watch every single match, even if they are working. For that purpose we hacked typical office supplies hiding screens that would only work with special lenses delivered by the brand, in that way helping fans enjoy every match, no matter the time. We developed over 100 products that were distributed amongst fans, influencers and clients of the brand. A great idea with a superb execution for a valued client. Awesome project and experience.
The much respected Uruguayan business weekly BÚSQUEDA in its main supplement, GALERÍA, interviewed THE ELECTRIC FACTORY´s co-founders. In a profound article Avedis and Juan shared their story, the beginnings of the company, their professional experience and trajectory and the future of the organization.
Avedis Boudakian / Juan Ciapessoni Co founders THE ELECTRIC FACTORY / Cover in GALERIA MAGAZINE
After working for some months with FACEBOOK in their AR platforms, we were invited to the HACKATHON of their AR STUDIO platform in LONDON. Developers from our team joined with other worldwide developers in order to work in different challenges using the new ARSTUDIO functions.
The multinational company UNILEVER decided to take the BUNKER platform (one of our holding spinoffs) to the CHILEAN market, and shortly within PERU and PARAGUAY, hence solidifying the link with the firm, that after 4 years continues to add markets, strengthening the ties with our platform BUNKER DB, software in charge of processing social network, apps, websites, media investments, competition, feeling and consumer analytics in real time.