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May 6, 2021

HBO & Mercado Libre's augmented unboxing

It's been 10 years since the first chapter of Game Of Thrones was aired and to revive the hype HBO reissues 8 seasons of the most watched series of all time. We jumped on the roller coaster of emotions and created an experience as fantastic as the Song of Ice and Fire.

By partnering with Mercado Libre, we added a QR code to every package they delivered that triggers our augmented reality filter. This way, we added an extra bit of magic to the excitement of receiving a package by releasing a full grown dragon in your own living room. Dracarys!

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